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Artificial Intelligence (AI) Digital Marketing Course

Sessions

36(3/week)

Duration

3 Months

Artificial Intelligence Certification Course Overview

1. Evolution of AI

Discover how Artificial Intelligence evolved from rule-based systems to today’s powerful generative models. Understand the key breakthroughs that shaped modern AI and why this rapid evolution is transforming every industry.

2. Generative AI Advancements

Explore how AI went from simple automation to generating human-like text, images, and videos. Learn the breakthroughs behind tools like large language models, and how generative AI is reshaping content creation, marketing, and beyond.

3. Data-Driven Learning

Understand how AI systems learn from vast amounts of data to recognize patterns, improve accuracy, and make smarter decisions. Learn the role of data in training, fine-tuning, and optimizing AI models for real-world applications.

4. AI-Based Image Generation

Learn how to create stunning, high-quality visuals using AI tools. Understand how text-to-image generation works, how to write creative prompts, and how businesses use AI visuals for branding, ads, and content at scale.

5. Optimizing Outputs Via Prompt Engineering

Master the art of crafting precise prompts to control and enhance AI-generated results. Learn how small changes in language can dramatically improve content quality, relevance, and creativity across text, images, and videos.

6. Techniques for Advanced Prompt Engineering

Go beyond basics and learn expert-level strategies like role prompting, multi-step instructions, and context stacking to unlock the full potential of AI tools. Create smarter, more accurate, and brand-specific outputs with precision.

7. Strategic Use of Generative Ai in Business

Discover how businesses leverage generative AI to cut costs, boost productivity, and scale content creation. Learn real-world applications in marketing, customer service, product design, and how to integrate AI into your business strategy for a competitive edge.

8. AI-Based Video Generation

Learn how to create professional-quality videos using just text prompts. Explore tools that turn ideas into ads, reels, explainers, and more without cameras or editing skills. Perfect for marketers, creators, and brands ready to scale visual content with AI.

9. AI Project Lifecycle

Understand the end-to-end journey of an AI project from idea and data collection to prompt design, content generation, testing, and final deployment. Learn how to plan, execute, and manage AI-driven projects efficiently for real-world impact.

10. Strategic Use of Generative Ai in Business

Discover how businesses leverage generative AI to cut costs, boost productivity, and scale content creation. Learn real-world applications in marketing, customer service, product design, and how to integrate AI into your business strategy for a competitive edge.

11. AI-Based Video Generation

Learn how to create professional-quality videos using just text prompts. Explore tools that turn ideas into ads, reels, explainers, and more without cameras or editing skills. Perfect for marketers, creators, and brands ready to scale visual content with AI.

12. AI Project Lifecycle

Understand the end-to-end journey of an AI project from idea and data collection to prompt design, content generation, testing, and final deployment. Learn how to plan, execute, and manage AI-driven projects efficiently for real-world impact.

13. Writing Brand-Aligned Content with AI

This module teaches you how to train AI to think like your brand. You'll learn how to maintain consistency in voice, emotion, and messaging across various content types whether it’s social media captions, marketing messages, taglines, or product storytelling. Discover how to use prompts that guide AI to reflect brand values, speak to specific audiences, and adapt to different communication styles. By the end, you'll be able to generate content that feels intentional, emotionally resonant, and unmistakably "you" or your client’s brand.

14. Podcast & Script Generation with AI

Turn ideas into compelling audio and video content using AI. This module explores how to generate podcast outlines, voiceovers, and episode flows, along with persuasive video scripts tailored for ads, storytelling, or personal branding. Learn to create natural-sounding conversations, hooks, and calls to action without spending hours writing or recording manually. Ideal for creators looking to scale content production with minimal effort and maximum impact.

15. How AI Thinks: From Data to Decisions

Peek inside the brain of artificial intelligence. This module breaks down how AI systems process raw data, identify patterns, and make decisions just like a human, but faster and at scale. Understand how inputs are turned into insights, how models learn and evolve, and why some outputs feel so “intelligent.” Whether you're using AI for content, business, or automation, this foundational knowledge helps you prompt smarter, evaluate better, and trust the tech you're working with.

16. Human vs AI Creativity: What AI Can (and Can’t) Do

Explore the boundaries between machine intelligence and human imagination. This module dives into how AI generates creative content from visuals to storytelling and where it still falls short. Understand the strengths of AI in speed, scale, and pattern recognition, and contrast them with human intuition, emotion, and originality. Perfect for creators who want to collaborate with AI without losing their own voice or vision.

17. Scroll-Stopping Ad Creatives with AI

Master the art of creating high-converting, visually striking ad content that grabs attention in seconds. This module shows you how to use AI tools to craft video ads, carousels, hooks, and headlines designed to disrupt the scroll and drive action. Learn what makes users pause, engage, and click then generate it at scale with AI-powered precision and creativity. Perfect for marketers, brand builders, and anyone who wants to dominate feeds with smart, thumb-stopping content.

15. Using AI to Grow Personal Brands & Businesses

Discover how AI can become your silent business partner boosting visibility, saving time, and scaling your brand like never before. This module reveals how entrepreneurs, creators, and professionals are using AI for smarter content creation, audience targeting, automated engagement, and lead generation. Learn to position your personal brand or business with AI-powered strategies that amplify your voice, attract the right audience, and convert attention into growth.

16. Human vs AI Creativity: What AI Can (and Can’t) Do

Explore the boundaries between machine intelligence and human imagination. This module dives into how AI generates creative content from visuals to storytelling and where it still falls short. Understand the strengths of AI in speed, scale, and pattern recognition, and contrast them with human intuition, emotion, and originality. Perfect for creators who want to collaborate with AI without losing their own voice or vision.

17. Scroll-Stopping Ad Creatives with AI

Master the art of creating high-converting, visually striking ad content that grabs attention in seconds. This module shows you how to use AI tools to craft video ads, carousels, hooks, and headlines designed to disrupt the scroll and drive action. Learn what makes users pause, engage, and click then generate it at scale with AI-powered precision and creativity. Perfect for marketers, brand builders, and anyone who wants to dominate feeds with smart, thumb-stopping content.

18. Using AI to Grow Personal Brands & Businesses

Discover how AI can become your silent business partner boosting visibility, saving time, and scaling your brand like never before. This module reveals how entrepreneurs, creators, and professionals are using AI for smarter content creation, audience targeting, automated engagement, and lead generation. Learn to position your personal brand or business with AI-powered strategies that amplify your voice, attract the right audience, and convert attention into growth.

19. AI for Social Media: Reels, Captions, Carousels

Level up your social media game with AI that thinks like a creator. This module focuses on using artificial intelligence to brainstorm, script, and generate engaging Reels, attention-grabbing captions, and high-performing carousel posts. Learn how to stay consistent, on-trend, and relevant without spending hours stuck in content blocks. Perfect for influencers, businesses, and agencies aiming to grow faster with smarter content strategies.

20. Hands-On with ChatGPT, Sora, Gemini & Grok

Go beyond theory and start building with the world’s most powerful AI tools. This module puts you in the driver’s seat with real-world practice using ChatGPT, Gemini, Sora, and Grok. From crafting intelligent responses to generating content, videos, and ideas on demand you’ll learn how to unlock each tool’s full potential for personal, creative, and business use. It's not just about knowing AI; it's about using it like a pro.

21. The Future of Work: Earning with AI Skills

AI isn’t taking jobs it’s creating new ones. This module shows how professionals, freelancers, and creators are turning AI skills into income. Learn where the demand is growing, what clients and companies are hiring for, and how to monetize what you know whether it's content creation, automation, consulting, or building AI-powered services. If you're not learning how to earn with AI, you might be preparing to compete against those who are.

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